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+161% More Units Sold & 75% More Revenue in 3 Months

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Before:

• 13k/monthly

• 421 units sold

  1. Poor Structure

  2. No bid optimization

  3. Too many keywords in single campaign

Solution:

  1. Capped the number of keywords to maximum of 20

  2. Relaunched no impression keywords to new campaigns

  3. Find long tail keywords to have cheap CPC

  4. Paused low conversion rate variations

  5. Put a ton of negative keywords to maintain low ACOS while scaling

After:

  1. 24k/monthly

  2. 1103 units sold

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