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The account is continuously experiencing a decrease in sales month over month.
• March 2024 Sales: $288k
Poor campaign structure - mixed products in single campaign
Different match types in single campaign
No bid optimization for months
Many unadvertised products
Majority of the search terms are unharvested.
Created 100s of campaigns
Restructured the campaigns
From 1 portfolio
115k more sales from previous month
30k more in sales compare to same date last year
March 2025 Sales: 318k