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$30,667/Mo more in revenue + 10% Growth from last year
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Before:
The account is continuously experiencing a decrease in sales month over month.
• March 2024 Sales: $288k
Poor campaign structure - mixed products in single campaign
Different match types in single campaign
No bid optimization for months
Many unadvertised products
Majority of the search terms are unharvested.
Solution:
Created 100s of campaigns - Many ASINs are not advertised
Restructured the campaigns - From mixed match types to one match type per campaign.
From 1 portfolio to 17 - Organized the portfolio, to track the performance of each product line.
After:
115k more sales from previous month
30k more in sales compare to same date last year
March 2025 Sales: 318k
